iStore Business Enterprise

Feature stacked.
Value packed.

iPhone 17e, horizontal side and back exterior, soft pink colour, iPhone 17e, horizontal side and front exterior, black colour

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Front exterior of iPhone 17e in black colour, partial front screen, side shows Action, volume buttons, Back exterior of iPhone 17e in soft pink colour, single camera, side shows button

Built to last. Durable
Ceramic Shield 2
front with 3x better scratch resistance.Refer to legal disclaimers.
iPhone 17e comes in three beautiful colours.
Looong-lasting
battery life.
Compare with:
Up to
9 more hours
video playback
Up to
13 more hours
video playback
Up to
9 more hours
video playback
Up to
11 more hours
video playback
Up to
50% charge
in 30 minutes
with a 20W power
adapter or higherRefer to legal disclaimers.
Fast wireless charging and accessories. All in a snap with MagSafe.Refer to legal disclaimers.
A19 chip. Blasts and lasts.
A19 chip. Blasts and lasts.
Compare with:
Up to
2xfaster
CPU
Up to
2xfaster
CPU
Up to
1.6x faster
CPU
Up to
1.5x faster
CPU
Up to
2.2xfaster
4-core GPU
Up to
2.5x faster
4-core GPU
Up to
1.9x faster
4-core GPU
Up to
1.8x faster
4-core GPU
48MP Fusion camera.
Next-generation portraits.
Turn your photos into stunning portraits.
2x Telephoto.
Two advanced cameras in one.
256GB starting storage.Refer to legal disclaimers. More space for what matters.
eSIM. Flexible.
Secure. Seamless.Refer to legal disclaimers.
Stunning 6.1‑inch Super Retina XDR display.Refer to legal disclaimers. Clearly incredible.
Peace of mind
in your pocket.
iOS and Apple Intelligence.Refer to legal disclaimers.
Effortlessly helpful every day.

Worth the upgrade? You’ll love it.

A few ways iPhone 17e gives you more:

Designed to make a difference.

Privacy. That’s iPhone.

From the Passwords app to Private Browsing on Safari to the Health app, iPhone helps keep you in control of what you share.

Recycled materials? Naturally.

Apple is significantly expanding the use of priority materials in iPhone batteries, magnets and circuit boards. And iPhone packaging is 100 per cent fibre based and can be easily recycled at home.Refer to legal disclaimers.

Easy to upgrade. Simple to switch.

Upgrading from another iPhone?

Just put your old iPhone next to your new one, and with a few taps you can transfer your data automatically.

Switching from an Android phone?

When you buy a new iPhone, the Move to iOS app makes it easy to transfer your photos, contacts and more.Refer to legal disclaimers.

Even more to love.

iPhone accessories

Perfect pairings.

Explore cases, wallets,
MagSafe chargers and more.Refer to legal disclaimers.

iPhone 17e in soft pink colour with FineWoven Wallet in midnight purple colour, iPhone 17e in black colour with Silicone Case in black colour and MagSafe Charger, iPhone 17e in white colour with Clear Case with MagSafe

Buy an iPhone and get 3 months of Apple TV free.Refer to legal disclaimers.

•
Stream hundreds of exclusive Apple Originals and enjoy new releases weekly with no ads.
•
Watch on your favourite Apple devices, streaming platforms, smart TVs and more.
•
Six people can share a single Apple TV subscription.Refer to legal disclaimers.

iPhone 17e front screen showing the Apple TV+ series The Morning Show

iPhone and AirPods

iPhone and AirPods. Best buds.

iPhone and AirPods work together seamlessly — listen to music, take calls and interact with Siri throughout the day. Your favourite playlists sound better than ever with Personalised Spatial Audio and Active Noise Cancellation.

iPhone 17e, front exterior, Apple Music app with Home Screen open, next to AirPods Pro 3 in open MagSafe Charging case

Legal Disclaimers

100 Per Cent Fibre-Based Packaging: Based on retail packaging as shipped by Apple. Breakdown of US retail packaging by weight. Adhesives, inks and coatings are excluded from the calculations of plastic content and packaging weight.
Accessories: Accessories, including wireless chargers, sold separately.
App Store: Apps are available on the App Store.
Apple Arcade: Apple Arcade requires a subscription.
Apple Intelligence: Available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see Apple Intelligence.
Apple TV Offer: New and qualified returning subscribers only. R124.99/month after free trial. Only one offer per Apple Account and only one offer per family if you’re part of a Family Sharing group, regardless of the number of devices you or your family purchase. This offer is not available if you or your family have previously accepted an Apple TV 3-months-free or 1-year-free offer. Offer valid for three months after eligible device activation. Plan automatically renews until cancelled. Restrictions and other terms apply. One subscription per Family Sharing group.
Apple TV: Requires a subscription.
Crash Detection: iPhone 14 and later can detect a serious car crash and call for help. Requires a mobile data connection or Wi‑Fi calling.
Display Size: The display has rounded corners. When measured as a rectangle, the screen is 6.27 inches (iPhone 17) or 6.06 inches (iPhone 17e, iPhone 16e) diagonally. Actual viewable area is less.
eSIM: Use of an eSIM requires a network provider that supports eSIM and a wireless service plan. See your provider for details. To learn more, visit apple.com/esim.
Feature, App and Service Availability: Features are subject to change. Some features, applications and services may not be available in regions or all languages.
Power and Battery: All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See apple.com/za/batteries and apple.com/iphone/battery.html for more information.
Scratch Resistance: 3x better scratch resistance of Ceramic Shield 2 is compared with previous‑generation iPhone.
Storage: Available space is less and varies due to many factors. A standard configuration uses approximately 12GB to 24GB of space, including iOS 26 with its latest features and Apple apps that can be deleted. Apple Intelligence on‑device models use approximately 7GB of space and can be deleted if Apple Intelligence is turned off. Turning on Apple Intelligence will download the models again. Apple apps that can be deleted use about 4.5GB of space, and you can download them again from the App Store. Storage capacity subject to change based on software version, settings and iPhone model.
Switching from an Android Phone: Download the Move to iOS app from Google Play.
Up to 50% Charge in 30 Minutes: Testing conducted by Apple in January 2026 using preproduction iPhone 17e units and software, and USB‑C Charge Cable with Apple 20W USB‑C Power Adapter (Model A2305). Fast‑charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with settings and environmental factors; actual results will vary.